Yiwei Sang
Home/Work/About
Let’s Create Something Together
sangqiqi1001@gmail.com
A tool for skilled home baristas and professionals who want precise control over hand-brewing.
Great for specialists, but inaccessible to beginners and not emotionally engaging.
Strong for brand loyalty, weak for cross-device or broader lifestyle experience.
Good for ease-of-use but lacks aspiration, luxury, and expertise.
Audience reach
Data density
Beginner-friendliness
Customisation level
Interactivity level
A companion app tightly integrated with one specific capsule machine brand.
A convenience-driven interface for automatic machines.
Niche Audience
High
High
Brand-Locked
Low
Low
Brand-Locked
Medium
High
Opportunities:
Expanding the audience reach
Multi-device integration
A more immersive interactive experience
Research
For coffee professionals and high-end coffee enthusiasts
AabCo is a luxury coffee companion app that transforms brewing from a technical task into a beautiful, intuitive, and intelligent ritual.
What if brewing coffee felt less like a technical task and more like a ritual?
A companion app for luxury coffee machines — dual-mode design serving both beginners and experts, with multi-device integration and a curated e-commerce module.
A Visual, Sensory, High-End Coffee Experience
Real-time animations that illustrate heat, extraction, aroma, and timing
A dual-mode interaction:
“Guided Experience Mode” for beginners (animations + explanations)
“Pro Mode” for experts (full parameters, precision controls)
Universal Device Integration (Multi-Brand, Multi-Machine)
App can connect with various coffee devices (drip machines, grinders, smart scales, espresso machines)
Device health monitoring + maintenance reminders
Inclusive for All Coffee Lovers
Professionals get deep control, repeatability, and advanced settings
Newcomers get storytelling, guidance, and effortless quality
Premium Lifestyle Positioning
Unlike technical logging apps or brand-specific machine apps,
my product offers:
a visually guided brew experience,
pro-level control and analytics,
multi-device synchronization, and
a curated premium marketplace,
Solution
Sitemap
Visual Identity
Final Product
HOME
The homepage contains all the essential information users require: machine management, routine, and recipes.
MACHINE
The machine page contains all machine-related settings and status information, enabling users to promptly understand the machine's condition while providing convenient usage and cleaning guidelines.
Pro Mode (For Experts)
Full manual controls (ratio, temperature, pressure, flow rate, timings)
Extraction charts & curves
Saved custom recipes with granular parameters
Guided Mode (Beginner-Friendly)
Animated brewing timeline (e.g., water flow, bloom phase, extraction color)
Step-by-step instructions with text
High-End E-Commerce Module
Recommend optimal products based on users' drinking and purchasing habits
Curated specialty beans
Premium brewing tools (grinders, kettles, scales)
AUTO-SET
The settings section offers a variety of detailed options and enhances the user's immersive experience through visualisation.
